Brazil: The Coffee Giant That Shapes the Global Market
When learning about coffee origins, Ethiopia often captures the imagination. It is the birthplace of coffee, where smallholder farmers cultivate coffee in forests and mountains much as it has grown for centuries. Brazil could not be more different. If Ethiopia represents the origins of coffee, Brazil represents its industrial scale. Today Brazil is the largest […]
The Benefits of Shade Grown Coffee
As Joe discovered on his recent sourcing trip to India, shade-grown coffee is widely considered a more sustainable and environmentally friendly way of cultivating coffee beans. Unlike sun-grown coffee, shade-grown coffee is grown under a canopy of trees, which brings with it a multitude of benefits.
